When AI Fails in Practice - Not in Demos

Custom AI development that works under real conditions, not just in prototypes.

What We Build

We help organisations eliminate blind spots, reduce operational uncertainty, and turn complex data into reliable systems.

Custom ML and Predictive Systems
Vision & Detection Systems
Forecasting Engines
AI Infrastructure & Production Deployment

Our Process

Discovery & Risk Mapping

Understand where decisions fail today - not just where the tech sits.

Purpose-Driven Design

Architect solutions that align with operational constraints and desired outcomes.

Iterative Development & Validation

Rapid iteration, continuous testing, and early integration guard against surprises.

Deployment, Monitoring & Advising

We don't walk away. We ensure models work in production, not just in demo.

Why Choose Us?

Organisations often buy AI only to discover it:

  • performs well on clean data but fails in edge cases,
  • delivers signals without certainty,
  • creates operational headaches instead of clarity,
  • or adds cost without meaningful automation.

We exist to fix that.

We treat AI not as a feature but as a decision support and risk reduction engine - designed from day one to work in messy, real-world environments where uncertainties and constraints dominate.

We operate more like an intelligence cell than a development shop: disciplined, focused, and driven by impact — not demos or prototypes.

Whether you're validating feasibility, replacing brittle systems, or scaling a production application, we bring precision, trust, and durability to every engagement.

Get In Touch

Ready to stop wondering if your AI will work in practice?
Let's map your risk and opportunities first - not just deliver code.

Copyright © 2026 Obsidian Reach Ltd.

UK Registed Company No. 16394927

3rd Floor, 86-90 Paul Street, London,
United Kingdom EC2A 4NE

020 3051 5216